Branding Specialist

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The Branding specialist is responsible for creating and coordinating brands. Building marketing plans and executing projects for assigned brands. The Branding specialist supports the design team in the creation and coordination of fashion collections. 

Primary Responsibilities:

  • Develop brands and marketing plans
  • Analysis of brand, competition, category, customer
  • Create traditional media, digital support, promotions, packaging
  • Contribute to sales projections and financial planning to drive the brands
  • Evaluate product portfolios and collections to ensure growth and brand equity
  • Develop and execute marketing communications in advertising, promotions, media, and pr.
  • Ensure successful online seasonal launches

Minimum Qualifications: 

  • 3-5 years of experience in fashion industry
  • Degree in Design, Product Development or related field
  • analytical, communication and presentation skills
  • adobe illustrator and/or photoshop
  • Experience in online/offline retail and internet technology
  • Highly organized with a strong attention to detail
  • Languages: Chinese, English (Other languages are a plus)